About Us

Welcome to Live Zuri!

We are a clothing company focused on a classic East African house dress, the Dira. This dress style has many names: Dirac, Baati, Kaftan, Moumou, etc., as it is worn in all parts of Eastern and Southern Africa, the Middle East and many other surrounding regions. Diras are the perfect everyday loungewear as they are free-flowing, lightweight and comfortable, and Live Zuri has made it easier than ever to access through an online shop.

Our diras are carefully handpicked to provide you the best quality dresses possible. Sourced from various vendors across Dar Es Salaam and Zanzibar, our goal is also to support as many local Tanzanian businesses as possible.